The Journal
Notes from the atelier, the loom, and the long way things are made.
Craft, sourcing, and the slow decisions behind every URNAM piece, written by the people who make them.
Natural Fabrics and Modern Form, Why We Choose Cotton, Linen, Handloom, and Sheep Wool
Why choose polyester when natural fabrics can create modern clothing with character? We look at why URNAM chooses cotton, linen, handloom textiles and ethically sourced sheep wool, and how these materials work with contemporary silhouettes and Indian craft.
Meet the Bird We Chose for URNAM
A new mark for URNAM: the Indian Spotted Owlet, and the quiet reasoning behind it.
The Craft Behind the Cloth: 8 Surface Design Techniques From the URNAM Atelier
Eight surface design techniques used in the URNAM atelier, from hand-pleating to bullion knots, and what each one actually takes to make.
How to Spot Real Hand Embroidery on Contemporary Wear
Six checks to tell hand embroidery from machine work, from the back of the fabric to the timeline, before you buy your next piece.
The Art of Slowing Down
The Inspiration Behind URNAM’s Handcrafted Clothing In a world where fashion moves fast, trends disappear overnight, and wardrobes are overflowing, we found ourselves asking a simple question: Why does getting...
