The Bella dress is crafted from soft cotton cambric fabric and features a drop shoulder with exquisite floral hand embroidery on the front. It has a full-flare bottom and a smocked back for added comfort.
Pair it with pumps or flats for the perfect look.
WASH CARE
Hand wash separately in cold to normal temperature water.
Dry in shade, avoiding direct sunlight.
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Bella Dress
Bella Dress
Regular priceRs. 3,860.00
Regular priceRs. 3,860.00Sale priceRs. 3,860.00
Size guide
Size guide or other useful information about the product
Finding your comfortable fit
At URNAM, every piece is designed to feel effortless — breathable, relaxed, and meant to be lived in. Our silhouettes honour movement, comfort, and individuality rather than rigid sizing.
This guide is here to help you find the size that feels most natural to you, across regions.
How to Measure Yourself
For the most accurate fit, we recommend measuring yourself over light clothing using a soft measuring tape.
Bust: Measure around the fullest part of your chest Waist: Measure around the narrowest part of your waist Hip: Measure around the fullest part of your hips
Take your time - a thoughtful measurement makes all the difference.
Women’s Clothing Size Conversion Chart
Below are the body measurements we use, along with an international size reference for ease.
All measurements are in inches.
Our Standard womenswear range is designed for a woman with an average height of 162 cm (5 ft 4 in).
URNAM Size
India
US
UK
UAE
Bust (in)
Waist (in)
Hip (in)
XS
32
2
6
34
31–32
24–25
34–35
S
34
4
8
36
33–34
26–27
36–37
M
36
6
10
38
35–36
28–29
38–39
L
38
8
12
40
37–38
30–31
40–41
XL
40
10
14
42
39–40
32–33
42–43
XXL
42
12
16
44
41–42
34–35
44-45
Still Deciding?
We’re always happy to help you choose.
Reach us on WhatsApp at +91 98214 12244 or message us on Instagram @urnam.label
If you’d like personalised guidance, share a few details with us:
Your height
Body measurements
Usual size
How you like your clothes to fall - fitted or relaxed
We’ll guide you personally, with the same care and attention that goes into every URNAM piece.
Gentle Note Every URNAM garment is made slowly, in small batches. Choosing the right size helps reduce unnecessary returns and honours the time, skill, and craft of our artisans.
Thank you for taking a moment to measure thoughtfully 🤍
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Crafted in thoughtfully sourced natural fabrics, chosen for their breathability, softness, and ability to age beautifully. Designed to feel gentle on the skin and comfortable through long hours - this is fabric meant to be lived in, not just worn.
Washing:
Machine wash cold with like colors.
Use a gentle cycle to preserve the fabric and prevent fading.
Turn the shirt inside out before washing to protect delicate details and prints.
Avoid using bleach as it can damage the fabric and colors.
Drying:
Air dry if possible to maintain the fabric's integrity.
If using a dryer, use a low heat setting to prevent shrinking.
Remove promptly from the dryer to minimize wrinkles and maintain the shirt's shape.
Ironing:
If necessary, iron on a low setting, preferably inside out.
Avoid using a high heat setting to prevent damage to any embellishments or prints.
Steam can be used to remove wrinkles without direct iron contact.
Storage:
Hang the shirt to prevent wrinkles and maintain its shape.
Use padded hangers to avoid stretching the fabric.
Store in a cool, dry place away from direct sunlight to prevent fading.
Stain Removal:
Treat stains promptly to prevent them from setting.
Follow specific stain removal instructions based on the type of stain, referring to the care label for guidance.
Dry Cleaning:
Check the care label for dry cleaning recommendations.
If dry cleaning is advised, take the shirt to a reputable dry cleaner experienced in handling delicate fabrics.
Avoiding Direct Sunlight:
Prolonged exposure to direct sunlight can fade colors and weaken fabrics.
Store your shirt away from windows or use protective covers if hanging in an area with natural light.
Buttons and Zippers:
Fasten buttons and zippers before washing to prevent snagging and damage.
Check buttons and fastenings regularly for any loose threads or issues.
Read the Care Label:
Always check the care label on your shirt for specific instructions tailored to the fabric and design.
General Tips:
Avoid contact with abrasive surfaces to prevent snags or pulls.
If a loose thread is found, snip it carefully with scissors to prevent further unraveling.
Rotate the use of your shirts to minimize wear on specific areas.
By following these care instructions, you can help prolong the life of your women's shirt and keep it looking fresh and vibrant for a longer period.
Domestic Shipping (India)
Shipping Charges
Complimentary shipping on all prepaid orders
Cash on Delivery (COD): An additional charge of ₹350, payable in advance
Priority Shipping: Available for domestic orders at an additional charge of ₹350. Please contact us via WhatsApp or email for details.
Order Processing & Dispatch
All domestic orders are made to order
Orders are typically dispatched within 8–9 business days from the date of order confirmation
In rare instances, processing may take slightly longer; customers will be proactively informed via WhatsApp or email
Delivery & Tracking
Once your order is dispatched, you will receive a shipping confirmation email with a tracking link
Delivery timelines may vary based on location and courier partner
International Shipping
Shipping Charges
Flat international shipping fee: ₹1,000 (approximately USD 11, subject to currency fluctuations)
Free shipping on international orders above ₹40,000
Priority Shipping: Available at an additional charge; please contact us for details
Note: All international duties, taxes, and import charges are covered by URNAM. There are no additional or hidden charges to be paid by you.
Order Processing & Dispatch
International orders are made to order
Orders are dispatched within 8–9 business days
Any delays beyond this timeframe will be communicated promptly
International Transit Time
Estimated delivery time after dispatch: 7–8 business days
Delivery timelines may vary depending on destination country, customs clearance, and courier operations
Tracking
Once shipped, you will receive an email with your tracking details
Tracking can be accessed directly via our courier partner’s website
Important Notes
Delivery timelines are estimates and may vary due to factors beyond our control
Priority shipping is subject to availability
Free shipping applies only to international orders above ₹40,000
For any shipping-related queries, please contact us at: 📧 care@urnam.com | 📱 +91 98214 12244
Fashion with a mission
Fashion isn't just about looking good; it's about feeling good and doing good. Here's our approach:
Join the URNAM circle - thoughtful pieces, studio notes, and a small welcome on your first piece.
For a better tomorrow
Sustainable fashion industry is our main driver. We are proud of every product that we can design, produce, distribute and recycle in a way that has minimal impact on our precious planet, Earth.
How do you measure sustainability?
We measure sustainability through a multi-faceted approach:
Carbon Footprint: We assess the carbon emissions of our operations, from raw material extraction to product delivery, aiming for carbon neutrality.
Water Usage: We monitor our water consumption and aim for maximum efficiency and minimal wastage.
Waste Reduction: We track waste generated in our manufacturing processes, striving to minimize it through efficient processes and recycling.
Sustainable Supply Chain: We ensure our suppliers follow sustainable practices, and we give preference to those who hold eco-certifications.
Product Lifespan: We design our products for durability, reducing the need for frequent replacements and conserving resources in the long run.
What materials you use?
Our commitment to sustainability is reflected in our choice of materials:
Recycled Materials: Whenever possible, we use post-consumer recycled materials to reduce our dependence on virgin resources.
Biodegradable Materials: We incorporate materials that can naturally degrade, ensuring minimal environmental harm at the end of a product's life.
Eco-certified Resources: We use materials like FSC-certified wood, indicating that they come from responsibly managed forests.
Non-toxic Components: Our products are free from harmful chemicals, ensuring both environmental and consumer safety.
How to recycle your products?
We're passionate about closing the loop! Here's how to recycle our products:
Check Local Guidelines: Before recycling, always check your local recycling program’s guidelines as capabilities vary by region.
Dismantle Products: If our products consist of multiple materials, disassemble them to separate recyclable components.
Use Our Return Program: For certain products, we offer a return program where you can send them back to us for proper recycling.
Drop-off Points: In partnership with recycling agencies, we have drop-off points in select locations where you can leave our products for responsible recycling.
Why should I care?
There are several compelling reasons to care about sustainability:
Protect Our Planet: Sustainable practices help conserve resources, reduce pollution, and combat climate change, ensuring a healthy planet for future generations.
Economic Savings: Sustainable products often have a longer lifespan, leading to savings in the long run.
Health and Safety: Sustainable products tend to have fewer toxic components, promoting a healthier living environment.
Ethical Responsibility: By supporting sustainable businesses, you contribute to fair labor practices, conservation efforts, and overall positive change in the world.
By choosing sustainable products and practices, you play a crucial role in making a lasting positive impact on the world.
Join the URNAM Circle
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