The Journal

Q: What fabrics do you use?

We primarily work with natural fabrics, especially cotton and cotton-linen blends. These fabrics are breathable, comfortable in warmer climates, and gentle on the skin. Unlike synthetic materials, natural fibres allow garments to move naturally and age gracefully with wear. We choose fabrics that feel good to wear and align with our belief in creating clothing that is mindful of both people and the environment.

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The Journal

Notes from the atelier, the loom, and the long way things are made.

Craft, sourcing, and the slow decisions behind every URNAM piece, written by the people who make them.

How to Spot Real Hand Embroidery on Contemporary Wear

Six checks to tell hand embroidery from machine work, from the back of the fabric to the timeline, before you buy your next piece.

July 3, 2026

The Art of Slowing Down

The Inspiration Behind URNAM’s Handcrafted Clothing

January 8, 2026

Craft, Nature and Time

At URNAM, every garment begins with care. We choose natural fabrics like cotton and linen because they breathe with the body and soften beautifully over time. Each piece is designed thoughtfully and handcrafted in small batches by skilled artisans. To us, clothing should carry the warmth of the hands that made it and the honesty of the materials it comes from.

Why are URNAM pieces priced the way they are?

Each URNAM garment goes through many careful steps - from design and fabric sourcing to hand-finishing and quality checks. We work in small quantities with skilled artisans rather than large factories. Natural fabrics and handcrafted processes require more time and attention, but they create pieces that last longer and feel more personal. Our pricing reflects the true value of craftsmanship, fair work, and thoughtful production.

What fabrics do you use?

We primarily work with natural fabrics, especially cotton and cotton-linen blends. These fabrics are breathable, comfortable in warmer climates, and gentle on the skin. Unlike synthetic materials, natural fibres allow garments to move naturally and age gracefully with wear. We choose fabrics that feel good to wear and align with our belief in creating clothing that is mindful of both people and the environment.

What makes URNAM pieces different?

URNAM designs are created slowly and intentionally. Many details are finished by hand, and our silhouettes are designed to be versatile for travel, work, and everyday moments. Because we produce in limited quantities, each piece carries a sense of individuality rather than mass production. When you wear URNAM, you are wearing something that holds craft, care, and the story of the people who made it.

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The Journal

How to Spot Real Hand Embroidery on Contemporary Wear

July 3, 2026

The Art of Slowing Down

January 8, 2026

Craft, Nature and Time

Why are URNAM pieces priced the way they are?

What fabrics do you use?

What makes URNAM pieces different?

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The Journal

How to Spot Real Hand Embroidery on Contemporary Wear

July 3, 2026

The Art of Slowing Down

January 8, 2026

Craft, Nature and Time

Why are URNAM pieces priced the way they are?

What fabrics do you use?

What makes URNAM pieces different?

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