Why are URNAM pieces priced the way they are?

Each URNAM garment goes through many careful steps - from design and fabric sourcing to hand-finishing and quality checks. We work in small quantities with skilled artisans rather than large factories. Natural fabrics and handcrafted processes require more time and attention, but they create pieces that last longer and feel more personal. Our pricing reflects the true value of craftsmanship, fair work, and thoughtful production.

What fabrics do you use?

We primarily work with natural fabrics, especially cotton and cotton-linen blends. These fabrics are breathable, comfortable in warmer climates, and gentle on the skin. Unlike synthetic materials, natural fibres allow garments to move naturally and age gracefully with wear. We choose fabrics that feel good to wear and align with our belief in creating clothing that is mindful of both people and the environment.

What makes URNAM pieces different?

URNAM designs are created slowly and intentionally. Many details are finished by hand, and our silhouettes are designed to be versatile for travel, work, and everyday moments. Because we produce in limited quantities, each piece carries a sense of individuality rather than mass production. When you wear URNAM, you are wearing something that holds craft, care, and the story of the people who made it.

Size Guide

Finding your comfortable fit

At URNAM, every piece is designed to feel effortless — breathable, relaxed, and meant to be lived in. Our silhouettes honour movement, comfort, and individuality rather than rigid sizing.

This guide is here to help you find the size that feels most natural to you, across regions.

How to Measure Yourself

For the most accurate fit, we recommend measuring yourself over light clothing using a soft measuring tape.

Bust: Measure around the fullest part of your chest
Waist: Measure around the narrowest part of your waist
Hip: Measure around the fullest part of your hips

Take your time - a thoughtful measurement makes all the difference.

Women’s Clothing Size Conversion Chart

Below are the body measurements we use, along with an international size reference for ease.

All measurements are in inches.

Our Standard womenswear range is designed for a woman with an average height of 162 cm (5 ft 4 in).

URNAM Size	India	US	UK	UAE	Bust (in)	Waist (in)	Hip (in)
XS	32	2	6	34	32	26	35
S	34	4	8	36	34	28	37
M	36	6	10	38	36	30	39
L	38	8	12	40	38	32	41
XL	40	10	14	42	40	34	43
XXL	42	12	16	44	43	37	46

Still Deciding?

We’re always happy to help you choose.

Reach us on WhatsApp at +91 98214 12244
or message us on Instagram @urnam.label

If you’d like personalised guidance, share a few details with us:

Your height
Body measurements
Usual size
How you like your clothes to fall - fitted or relaxed

We’ll guide you personally, with the same care and attention that goes into every URNAM piece.

Gentle Note
Every URNAM garment is made slowly, in small batches. Choosing the right size helps reduce unnecessary returns and honours the time, skill, and craft of our artisans.

Thank you for taking a moment to measure thoughtfully 🤍

Craft, Nature and Time

At URNAM, every garment begins with care. We choose natural fabrics like cotton and linen because they breathe with the body and soften beautifully over time. Each piece is designed thoughtfully and handcrafted in small batches by skilled artisans. To us, clothing should carry the warmth of the hands that made it and the honesty of the materials it comes from.

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